Reynolds, Colleen. Personal interview. 24 Apr. 2008.
My interview with Colleen was probably my most valuable piece of information. Colleen described her job as an employee at Wegmans and we discussed how the way Wegmans employees are trained to treat customers is a leading reason for the high appeal Wegmans has. Colleen shared with me her employee publication as well as coupons that came with it. She discussed Wegmans’ pricing methods and how they stay consistent. She also shared with me valuable information about their advertising methods that otherwise I would not have known, as a lot of it is not out in the general media.
Thursday, April 24, 2008
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